Coca-Cola’s polar bear-adorned holiday cans hide a few secrets – and refreshing – symbols, and the ways they were disguised are supremely clever.
The man behind this creative campaign is none other than Israeli graphic designer and artist Noma Bar. He’s an expert at using negative space as a creative canvas, and his minimal yet masterful works often contain multiple images woven together. It’s not much of surprise that Bar was bringing the polar bears now featured on Coca-Cola’s festive cans for a second consecutive year to life, he infused their wavy silhouettes with imagery that only the sharpest eye could pick up.
“The illustrations feel fresh and playful and capture special holiday moments of family togetherness,” Bar told Design Taxi about the limited-edition soda cans, which have been released in lush shades of red, green, silver and black.
Have a look for yourself below.