According to dentists, the expensive charcoal toothpastes that people use to get sparkling white teeth may cause tooth decay. Also, there is no clear evidence of whitening of teeth.
The whitening product which comes at a price, usually doesn’t contain fluoride which is the ingredient needed to destroy plaque. Experts believe that charcoal products are just ‘marketing gimmicks and folklore.
As a matter of fact, the charcoal in the paste may end up absorbing fluoride that is necessary to stop tooth decay. All charcoal does is remove stains in the same way that normal brushing does.
Dr Joseph Greenwall-Cohen from the University of Manchester Dental School and British Dental Bleaching Society, looked into dozens of scientific studies on charcoal products as co-author of an article in the British Dental Journal.
He said: “The problem is that there are so many celebrity endorsements and social media posts about these products, but the claims made about them are unsupported by the evidence.
“The high abortive nature of charcoal limits the amount of active fluoride in the toothpastes required for prevention of dental decay.
“Additionally the ‘whitening effect’ of the toothpaste is limited to removal of staining and may be no more than the whitening effect of any regular toothpaste.”
Most of the celebrities endorse the product just because they are paid by the company. Nicole Scherzinger has said she uses coal to brush her teeth, and also pretty much every reality TV personality has at some point advertised them.
Popular dental surgery, Baker Street Dental, said on their website: “Many of the celebrities who endorse products by posting sponsored links and images on social media have had cosmetic treatment, and dentists are worried that adverts are misleading people and giving them false hope.
“Using charcoal toothpaste may remove surface stains, but it’s not going to suddenly give you much brighter, whiter teeth.”
So, what do you think about this charcoal toothpaste?